Here, she takes us through the studio’s experimental approach to digital design on a project for the Amsterdam Sinfonietta. In 1977 he established Studio Dumbar, who worked on Dutch Railways projects throughout the 1980s, including information graphics for route planners and timetables that are still in use today. For more details, please see our privacy notice. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. Mar 29, 2016 - Explore alpopov's board "Studio Dumbar" on Pinterest. The new identity instead includes a word mark for the Netherlands alongside the NL acronym. Studio Dumbar (part of Dept) is an international design agency specialised in visual branding and online branding, located in Rotterdam. Can creativity save restaurants from Covid-19? Dutch graphic design agency Studio Dumbar has created a new logo for the Netherlands as part of the country’s new wider branding. “But it would be hard to develop an identity for the Netherlands that is based on any other colour. Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. Together with the new sets of logos, Studio Dumbar has developed a visual language that supports our designs, making the brand more identifiable. Its work has helped shape, not only Dutch, but international design for over four decades. New Logo for Netherlands by Studio Dumbar Noted. Decal Design. CR talks to him about his unconventional practice and how it helps local children get an education, Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. — Gert Dumbar, Studio Dumbar. “Creatively the colour orange was given fact of course,” says Dorresteijn. Of course, the Netherlands isn’t the first country to rebrand or launch a new logo in a bid to reposition itself on the world’s stage. Famous worldwide for its iconic Dutch designs, welcoming Studio Dumbar to Nicer Tuesdays was always a goal of ours, so we were thrilled to have the studio’s creative director Liza Enebeis along in 2018. Related storyCreuna Norway creates simplified visual identity for the city of Oslo. ... New Logo and Identity for Surrey Hospitals Foundation by Full Punch Spotted Nov. 12, 2020 Comments (0) New Logo and Identity for Limelight by Sterling Brands. We will only use your email address to send you the newsletters you have requested. When a train goes past, for instance, you’ll notice that it bears the double-arrow Nederlandse Spoorwegen logo. ; Attend Workshops via virtual link: Virtual Workshops are held via Zoom video conferencing. If you continue browsing, we assume that you consent to our use of cookies. And for those who don't, it is simply an abstract brand-symbol.". See reviews, photos, directions, phone numbers and more for the best Apartments in Logan, UT. Studio Dumbar (part of Dept) is an international branding agency specialised in visual identity and communication design. Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. Gert Dumbar designed the NS logo as a creative director at Tel Design. The typeface used in ‘the Netherlands’ element of the logo is Nitti Grotesk, designed by the Dutch type foundry Bold Monday. A new identity was required to signal this change to the Dutch public: enter Studio Dumbar. Based around a monolinear, uppercase, sans-serif logotype built from simple geometric shapes, and a distinctive M that dips below the baseline—founded on the theme of subsea connectivity—its oversized and cropped use in print, and a palette of a steely silver, white and black ink, Studio Dumbar’s brand identity treatment secures a bold, industrious and robust utilitarian aesthetic. Dutch brandingagency Studio Dumbarhas designed a new visual identity for the Netherlandsfeaturing a logothat combines the letters NL with a … D&AD has revealed the 58th edition of its annual, which has been published in a digital-only format for the first time. by DvT093 Popular logo. Strategy. The use of Holland in this context was seen by many as inappropriate as it refers to a particular region rather than the whole country. “But we wanted to steer clear of an obvious literal tulip as the symbol is too much connected to tourism and souvenirs.” Instead the team created a subtle silhouette of tulip petals between the N and the L letterforms. The logo has kept the previous design’s orange colour, which is typically associated with the country’s royal family, House of Orange. “The tulip is the most famous symbol of the Netherlands,” says Tom Dorresteijn, strategy director at Studio Dumbar. . If there’s a studio that knows a thing or two about what makes a good logo, it’s Amsterdam’s Studio Dumbar. Externally, the strategy was to develop a strong, authoritative identity that is also accessible and open. In most scenarios, the NL logo will be accompanied by the Netherlands word mark. OVG is a Dutch company that specialises in the development, redevelopment and restoration of buildings and land all across Europe. The full range of colors, both for digital and print looks like this. Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. This has led to many publications, awards, exhibitions, workshops, lectureships and even chairs at universities and design colleges all over the world. Founded in 2006 by Kees Twist, Omroep C (Broadcasting for Arts and Culture Broadcasting) is a broadcasting association in the Netherlands. All rights reserved. The Dutch government's minister for foreign trade and development cooperation, Sigrid Kaag, also claimed that the design's simplicity will enable it to be used successfully in different contexts. Visit our comments page | Read our comments policy, Netherlands replaces "tulip Holland" identity with "less touristy" NL logo. History. Studio Dumbar’s work for the Amsterdam Sinfonietta aimed to refresh the musical group’s image . Can an algorithm unpick gender bias in storytelling? Studio Dumbar was founded by Gert Dumbar in 1977, in the Hague. Studio Dumbar (part of Dept) is an international design agency specialised in visual branding and online branding, located in Rotterdam. Designed by Studio Dumbar, the design and advertising group’s 58th and first-ever digital annual hopes to be its “most accessible” issue yet. The Dutch central government will begin using the NL Brand visual-identity from 1 January 2020, and any partners wishing to apply it in their marketing materials can already download the assets and guidelines from a dedicated website. Studio Apartment in Logan on YP.com. Irvine Welsh on creativity and cancel culture, Stanley Donwood takes uplifting new artworks to the streets, Logos are losing their taches for Movember, Sunil Gupta on 45 years of making pictures, Immerse yourself in the world of Accidentally Wes Anderson, Creative Collaborators: How Burger King’s award-winning work gets made, Bond Redesigned: Reimagining the classic 007 film poster, Photographer Paul Graham and the Great North Road. If you continue browsing, we assume that you consent to our use of cookies. Source: Studio Dumbar Logos by Studio Dumbar: "We designed it in such a way that it is more a reference to a tulip. Continuing to showcase the best creative work from across the design and advertising industry, the digital Annual offers additional interactive features that provide a deeper, more contextualised exploration of the best creative work produced in the last year. Studio Dumbar vector logo, free to download in EPS, SVG, JPEG and PNG formats. The Dutch government asked the Rotterdam-based studio to develop a new identity that will be used to help enhance the nation's image on the global stage. Design. Studio Dumbar is a highly influential Dutch graphic design agency with a long heritage. Explore. Download the free Zoom app to use the link and attend your Workshop. The current KPN logo was designed by Studio Dumbar. The Dutch women's football team also recently updated its visual identity to replace the replace the Royal Dutch Football Association's lion crest with a lioness. Dorresteijn told Dezeen that the reference to the tulip is intentionally subtle, as the logo needs to be suitable for use by a wide range of stakeholders, including universities, embassies and cultural organisations in the Netherlands and around the world. “But we wanted to steer clear of an obvious literal tulip as the symbol is too much connected to tourism and souvenirs.” Instead the team created a subtle silhouette of tulip petals between the N and the L letterforms. Both elements form part of a wider visual-identity system based on a simple grid that is designed to be accessible and easy to use. And here are just two of the logos with a snippet of the accompanying text. In an industry as seriously competitive as graphic design, it can be difficult to establish a name brand.. According to Dorresteijn, “this is not going to be one big rebranding” but rather a step-by-step introduction to the nation. As well as the agency’s logomark, the move sees the Netherlands dropping ‘Holland’ completely from all future communications and products. Studio Dumbar. “This idiosyncratic typeface has warmth and humanity. Oct 14, 2018 - Explore Cezar Bianchi's board "Beautiful Logos", followed by 495 people on Pinterest. The two letters forming the NL symbol are expressed in a bold, sans serif font, and are subtly adapted so the adjacent stems create the shape of an abstracted tulip. As well as the agency’s logomark, the move sees the Netherlands dropping ‘Holland’ completely from all future communications and products. Orange feels like ‘our’ colour, we are emotionally connected to it and it is internationally recognised.”, According to Dorresteijn, “this is not going to be one big rebranding” but rather a step-by-step introduction to the nation. Xinmei Liu’s images are inspired by old Chinese propaganda posters, The BakeKing’s hyperrealistic cake creations, Oxford Circus’s tube signs are now PlayStation-themed, Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. More information can be found in our Cookies Policy and Privacy Policy. Xeim Limited, Registered in England and Wales with number 05243851 On 1 January 2020, a dedicated, Festive food falls from the skies in Ikea’s eco-minded Christmas ad, Behind the scenes of 2020 phenomenon Fall Guys, Jonathan Zawada puts a twisted AI spin on Mark Pritchard’s cover art. More information can be found in our, The wordmark combines the country acronym, NL and the tulip, the national flower. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Orange feels like ‘our’ colour, we are emotionally connected to it and it is internationally recognised.”. Studio Dumbar created their new identity based around the changing nature of our landscapes to characterise the solid reliability and innovative approach of the company. The logo has kept the previous design’s orange colour, which is typically associated with the country’s royal family, House of Orange. Jul 11, 2013 - Studio Dumbar (part of Dept) is an international branding agency specialised in visual identity and communication design. Designed by Studio Dumbar this new brand identity, a mix of metallic inks and dyed papers, a serif monogram and contrasting sans-serif type, full bleed and cropped images, over-print detail and bright contemporary spot colour, neatly reflect the contemporary revitalisation of a … KPN is a Dutch landline and mobile telecommunications company. Here, we get an insight into its visual branding and what being a responsible chocolate brand means, Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career, Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. Dept brings together the best agencies in creativity, technology and data. The project was initiated because the government agencies responsible for promoting the Netherlands around the world wanted to move away from the previous visual identity, which featured a tulip and the word Holland in a hand-painted style. Pentagram is the world’s largest independent design consultancy. Visual language. Transavia — Flying the low-budget airline, it’s a pleasure! Our website uses cookies to improve your user experience. 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